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Trends

Analizar tendencias tecnológicas respaldadas por varias señales verificables, separando adopción real, expectativas y límites.

Analysis6 min

AI Adoption in the EU: Real Data vs. Market Expectations

An analysis by Funcas and CaixaBank Research reveals that AI in European companies is advancing rapidly but unevenly. 21% of Spanish companies already use it, but talent and regulatory barriers persist.

Analysis8 min

Search Interest Is Not Adoption: How to Read a Technology Trend

Google Trends can help identify shifts in public attention, but it does not count users or prove that a technology is being used. Claims about adoption need to be checked against usage statistics, market data and evidence that can be compared over time.

Analysis8 min

Searches Aren’t Adoption: How to Check Whether a Technology Is Really Being Used

Google Trends can show relative search interest, but it cannot count users or prove that a technology has been deployed. To assess whether a technology is spreading, compare that signal with usage, sales, business adoption or standards data, checking what each source measures and which period and market it covers.